Pillar Group
Strategies for Wealth Management
Integrity
With conviction in what we do, we build trust with our clients.
Service
We help clients put together plans to achieve their financial goals
About Us
Pillar Group is a team of financial professionals affiliated with Equitable Advisors who are distinguished strategists for protecting and preserving wealth for high-net-worth families and businesses.
Financial Planning
Pillar Group strives to provide the highest level of planning services available by helping clients identify and prioritize their goals. Our approach to financial planning is needs based. Every client is different when it comes to their financial goals and priorities. We realize that planning takes effort, commitment, and time. If you don’t have time to organize your goals, where are you going to find the time to accomplish them. Therefore, we work with our clients to provide customized solutions that address their individual needs.
Asset Management
Our depth of knowledge allows us to understand the intricacies of your financial situation because we are experienced in analyzing investment portfolios. Our process begins by first identifying your risk tolerance. This approach allows us to design a portfolio which is consistent with your overall risk profile. Since we have access to a comprehensive range of top quality investment managers, we will assist you in implementing your strategy. Once we implement the strategy, we then proactively monitor the performance of the portfolio to make sure it continues to perform as expected.
Risk Management
Life presents us with unexpected challenges. The impact of events such as sickness, disability, death, or market volatility can be decreased by having a plan in place. We can develop strategies and cost-effective approaches to help ensure families plans, hopes, and dreams can still be fulfilled in the event of an unexpected crisis.
Pillar Group
Message from our Managing Partners

You’ve reached a point in your life where your financial goals and personal ambitions are clear. You know where you want to be and what you want when you get there. But do you know the best ways to address your financial aspirations? Who can best guide you through these changing economic times?
There are a seemingly infinite number of financial strategies available to you. Tailoring the ones that are appropriate for your situation requires personal attention, a depth of resources and, most importantly, guidance from knowledgeable financial professionals.
That’s where we come in.
Your goals and dreams are unique to you, requiring individual attention, guidance and strategies.
Through a collaborative, one-on-one relationship, members of Pillar Group will help you assess your dreams and aspirations, and identify and prioritize your short- and long-term goals.
This personal profile is a critical first step in helping you engineer targeted, goal-driven strategies and determine which financial products and services can assist you in addressing them. All specifically tailored to help meet your unique, personal needs.
Pillar Group members offer securities products and related services through Equitable Advisors. They are a distinctive group of financial professionals who have achieved a high standard of experience and service in the industry. Our financial professionals are motivated and highly experienced, with the ability to address both the simple and complex needs of our clients.
Our Difference is Our People
Our Team Of Professionals Has More Than 100 Years Of Combined Client-Focused Financial Experience. Since Its Inception, Pillar Group Has Utilized A Comprehensive Planning And Implementation Process To Help Clients And Their Advisors Make Informed Decisions.
Brian Greenberg
Managing Partner Retirement Planning Specialist
Brian.Greenberg@Pillar-Group.com
Website: Visit my web site!

As a founding partner of the Pillar Group, Brian’s career in financial services began in 1995. His practice focuses on comprehensive financial planning for affluent individuals and small to medium size businesses.
Brian began his career with UBS Paine Webber where he developed expertise in investments and retirement planning. Since then, he has expanded his professional activities to include estate planning, business planning, and corporate benefits. Through a tailored customized approach, he partners with professionals advising business owners on developing financial strategies to achieve both corporate and personal financial goals.
Brian holds a certificate in *Retirement Planning from the Wharton School of Business where he studied advanced retirement planning concepts. In addition, Brian has successfully completed advanced learning curriculum on asset allocation and wealth management strategies from Harvard University. He is a member of the National Association of Insurance and Financial Advisors (NAIFA), as well as a qualifying member of the Million Dollar Round Table. Brian has been honored by Equitable Advisors with The Hall of Fame Medal for qualifying ten times in the National Leaders Corps. He is a recognized business leader who has received numerous performance and quality service awards from Equitable Advisors. Brian has been recognized by Equitable Advisors as a top advisor in the company.
Brian holds the following registrations with the Financial Industry Regulatory Authority (FINRA) through Equitable Advisors: the General Securities Representative (Series 7), Uniform State Law, and Registered Investment Adviser license. He also holds Life and Health insurance licenses in multiple states.
Brian grew up in Jericho, NY, and currently lives in Wayne, NJ, with his wife Theresa and daughter Brooke. He is a graduate from Boston University.
*Certificate awarded based on completion of a training program at the Wharton School, University of Pennsylvania
California Insurance License #: 0I71578
Securities offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.
Pillar Group is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.
Joseph Cwietniewicz
Managing Partner Retirement Planning Specialist
Joseph.Cwietniewicz@Pillar-Group.com
As a founding partner of the Pillar Group, Joseph’s career in financial services began in 1996. He focuses on capital preservation and asset management for affluent individuals. Through a customized and individually tailored approach, he partners with professionals advising business owners on developing financial strategies to help achieve both corporate and personal financial goals.
Joseph holds a certificate in *Retirement Planning awarded by the Wharton School where he studied advanced retirement planning concepts. He is a member of the National Association of Insurance and Financial Advisors (NAIFA), as well as a qualifying member of the Million Dollar Round Table. Joseph has been honored by Equitable Advisors with the Hall of Fame Medal for qualify ten times in the National Leaders Corps. He is a recognized business leader who has received numerous production and quality service awards from Equitable Advisors. Joseph has been recognized by Equitable Advisors as a top advisor in the company.
Joseph is a registered principal and holds Financial Industry Regulatory Authority, Inc (FINRA) registrations thru Equitable Advisor; these include the General Securities Representative (Series 7) and General Securities Principal. He also holds Life and Health licenses in multiple states.
Joseph grew up in Philadelphia, PA, and currently resides in Port Washington, NY with his wife Elisa and his son, Peter. He is a graduate of the University of Pennsylvania and an active member of the Penn Club in New York City and the Manhasset Bay Yacht Club in Port Washington.
California Insurance License #: 0I73001
*Retirement Planning Specialist title awarded by Equitable Advisors, based upon receipt of a Certificate in Retirement Planning from the Wharton School of the University of Pennsylvania.
Securities offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.
Pillar Group is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

Sergey Danelyan
Vice President - Financial Planning & Analysis Retirement Planning Specialist
Sergey.Danelyan@Pillar-Group.com
Mr. Danelyan has worked in the industry for over 18 years, officially joining the Pillar Group in January of 2005. In his capacity as Vice President of Financial Planning, he oversees the process of review, analysis, design and execution of financial plans. His focus is assisting individuals and businesses in developing strategies to help achieve their financial goals. He also specializes in variable annuity products, risk management and asset allocation strategies.
Mr. Danelyan holds a certificate in Retirement Planning awarded by the Wharton School where he studied advanced retirement planning concepts. He also holds the following FINRA registrations; Series 7, Series 66 as well as Life, Health, Disability Income and Long Term Care insurance licenses in multiple states.
Mr. Danelyan and his wife, Victoria, reside in New York with their two boys. In his free time, he enjoys cycling, traveling and spending time with his family. He is a graduate of Baruch College, Zicklin School of Business where he majored in Finance and Investments as well as Information Systems.
California Insurance License #: 0I70707
Securities offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.
Retirement Planning Specialist title awarded by Equitable Advisors, based upon receipt of a Certificate in Retirement Planning from the Wharton School of the University of Pennsylvania.
Pillar Group is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

Brian J. Friedman
Retirement Planning Specialist
Mobile: (646) 243-3484
As a financial professional at the Pillar Group I strive to help accumulate and protect my client's most valuable assets through various planning strategies. I tailor my services to each individual client by providing customized strategies to meet their needs, by taking a comprehensive fact finding and problem solving approach.
In servicing my clients I keep the focus on their goals and concerns in mind. While working together with my client's and their other advisors such as their attorney and/or accountant. Together we formulate strategies to help our mutual client address those financial concerns based on their individual circumstances. As a registered representative and investment advisor representative of Equitable Advisors, and as an insurance agent of Equitable Network, LLC, I can recommend the appropriate products and services to help implement those strategies.
I have conducted many seminars educating individuals and business owners. I have spoken at local organizations and associations. I have been awarded the National Leaders Corps, Hallmark I and Equitable Advisors Centurion award. I am a member of the National Association of Insurance, Financial Advisors, Society of Financial Service Professionals, Million Dollar Round Table, and Board Member/Founder of several Business Network International chapters.
I have built my career in the financial services arena. I joined Equitable Advisors in 2002. Prior to my employment with Equitable I worked in Group Insurance industry providing services to Fortune 500 firms. Through that experience, I gained a solid foundation of the insurance industry.
I was raised in Monmouth County New Jersey, where I currently live with my wife, Cari-Ann, and two sons in Marlboro, NJ. I was formally educated at Rutgers University, where I received a Bachelor of Science from the Rutgers Business School with a major in Finance and minor Political Science and was President of the Rutgers Finance Association. I have been awarded the title of Retirement Planning Specialist by Equitable Advisors based upon the successful receipt of a Certificate in Retirement Planning from the Wharton School of Business. I hold the following registrations: FINRA Registrations: Series 7, 66, & Life & Health Insurance licenses.
Retirement Planning Specialist title awarded by Equitable Advisors, based upon receipt of a Certificate in Retirement Planning from the Wharton School of the University of Pennsylvania.
California Insurance License #: 0E88633
Securities offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.
Pillar Group is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

Cynthia Meyer
Ms. Meyer’s career in financial services began in 1995. Her practice focuses on insurance planning and comprehensive financial planning for high-net-worth individuals and small to medium size businesses.
Ms. Meyer began her career with Shearman & Sterling, a large US law firm here in New York City. She has continued her legal relationships by working with attorneys and small law firms on their planning needs.
Ms. Meyer has her Juris Doctorate through New York Law School and earned her Chartered Life Underwriter, Chartered Financial Consultant and Retirement Income Certified Professional designations through the American College. She holds the following registrations with the Financial Industry Regulatory Authority, Inc. (FINRA) through Equitable Advisors, LLC; these include the General Securities Representative (Series 7), Uniform State Law, and Registered Investment Adviser license. She also holds Life and Health insurance licenses in multiple states.
Ms. Meyer grew up in New York City and currently lives on the Upper East Side with her husband Robert and their two daughters, Olivia and Isabella. She is a graduate of the University of Richmond and New York Law School. Ms. Meyer, as a dual citizen with Canada, has competed in four Olympics in Trapshooting with a 5th place best finish.
California Insurance License #: 0D41994
Securities offered through Equitable Advisors, LLC (212-314-4600), member FINRA/SIPC. Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC and, in Utah, Equitable Network Insurance Agency of Utah, LLC. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.
Pillar Group is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.
Kenneth J. Traficante, JD, CFP®
Director of Advanced Planning
kenneth.traficante@pillar-group.com
Ken specializes in comprehensive financial and estate planning, serving high-net-worth individuals and business owners with tailored strategies designed to meet their personal and business objectives.
Prior to joining The Pillar Group, Ken held the position as Director of Advanced Planning at Equitable Advisors in New York City. In this role, he consulted with advisors and their clients on sophisticated financial, estate, and business planning strategies. He guided clients through the complexities of estate tax rules and the strategies available to help them preserve wealth and transfer assets efficiently.
Ken holds a Juris Doctorate from Quinnipiac University School of Law and a Master of Science in Taxation from Seton Hall University. In addition, he earned the Certified Financial Planner® (CFP®) designation from the Certified Financial Planner Board of Standards, Inc.
Ken previously served as President of the New York City Chapter of the Society of Financial Service Professionals and was a Board Member of the Estate Planning Council of New York City, Inc. He is currently an active member of the Bergen County Estate Planning Council in Paramus, NJ.
Ken holds the following registrations with the Financial Industry Regulatory Authority (FINRA) through Equitable Advisors: The General Securities Representative (Series 7), Registered Principal (Series 24), Uniform State Law, and Registered Investment Adviser license. He holds life and health insurance licenses in multiple states.
Ken grew up in Rutherford, NJ and currently lives in Verona, NJ with his two daughters. He is a graduate of Fairfield University and enjoys an active lifestyle that includes boating and skiing.
What We Do
Financial Planning
Retirement Planning
Investment Planning & Asset Management
Life Insurance
Business continuation & Planning
Long Term Care*
Disability*
401(k)
Group medical & Dental
*underwritten by third party insurance companies
The Highest Level of Planning Services
Pillar Group strives to provide the highest level of planning services available by helping client's identify and prioritize their goals, offering strategic advice specific to our client's needs, and implementing the strategies that work best for them.
Service, Support and Relationships
Pillar Group has created a superior service, support, and relationship platform where the client is always the center of attention.
OUR ADVICE IS DEDICATED TO THE PROSPERITY OF OUR CLIENTS!
Contact UsResources
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Calculators
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Articles
Educate yourself on a variety of financial topics.
Tax Resources
Useful tax resources for you.
Glossary
Financial terms from A to Z.
Videos
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Our Office
1290 Avenue of Americas, 4th Floor
New York, NY 10104
Phone: (212) 541-1988
Fax: (212) 541-1936
Email: Sergey.danelyan@equitable.com